"Top Tips" for a Successful Door Drop Campaign

Try to have clear understanding of the campaign objectives & discuss expectations with a representative from Letterbox Direct.

Design a piece that works specifically in the Door Drop Marketing Arena that creates IMPACT.

Format and size is very important

consider different paginations think about the physical presence of your leaflet how will it standout?

Creative Execution

less is more (esp. on the front cover) - use 3 key messages backed up by branding hierarchy of communication

Use a strong hook to grab attention

8 seconds on the doorstep reward the recipient (Greed is Good!) relevancy helps but a good piece will still be read/glanced at by 80%+ of recipients

Target/plan smart

take advice use the most relevant system/s beware of real world factors such as high volume periods, school holidays etc

Distribute as frequently as possible

"Not necessarily the once" - Recall/impact builds as recipients become accustomed to receiving the message in their homes

Make sure your house keeping is in good order

D2D is a mechanical delivery process if stock arrives late or in poor order it will have a 'ripple effect' through the chain

Don’t be afraid to test & evaluate

ensure that the test sample is big enough don't test too many elements just concentrate on the key requirements d2d can be inexpensive so test again