“Top Tips” for a Successful Door Drop Campaign

Try to have clear understanding of the campaign objectives & discuss expectations with a representative from Letterbox Direct.

Design a piece that works specifically in the Door Drop Marketing Arena that creates IMPACT

Format and size is very important
- consider different paginations
- think about the physical presence of your leaflet
- how will it standout?

Creative Execution
- less is more (esp. on the front cover) - use 3 key messages backed up by branding
- hierarchy of communication

Use a strong hook to grab attention
8 seconds on the doorstep
reward the recipient (Greed is Good!)
relevancy helps but a good piece will still be read/glanced at by 80%+ of recipients

Target/plan smart
take advice
use the most relevant system/s
beware of real world factors such as high volume periods, school holidays etc

Distribute as frequently as possible
-”Not necessarily the once” -Recall/impact builds as recipients become accustomed to receiving the message in their homes

Make sure your house keeping is in good order
- D2D is a mechanical delivery process
- if stock arrives late or in poor order it will have a ‘ripple effect’ through the chain

Don’t be afraid to test & evaluate
ensure that the test sample is big enough
don’t test too many elements just concentrate on the key requirements
d2d can be inexpensive so test again