Post it's

Letterbox Direct pioneered one of the most innovative concepts in the regional press by offering customers a fantastic new solution in direct marketing.

Background

The concept is simple and easy for advertisers to understand. Post-it-Notes are pre-printed with the customers advertising/promotional message and then applied to the front page of free and paid for titles. These notes can be peeled off easily and kept by the reader for reference.

The initiative was imported from the U.S, where they are widely used to promote specific offers / events or as a cross-reference to run-on-paper advertising within a title.

Concept Front Page Flags can be targeted to post code sector level when applied to free newspapers and the creative opportunities are seemingly endless. Customers can chose different colours shapes and sizes or can have their message printed on a specific die-cut shaped Post-it-Note. i.e. In the shape of a foot, light bulb, vehicle or telephone. Just about any shape is possible.

There are also opportunities to hit the front page of the Yorkshire Post, Yorkshire Evening Post and Harrogate Advertiser as we use sophisticated labeling equipment to apply the notes at the end of the press run. The use of this machinery means that we cannot apply the specific die-cut shapes onto these titles and geographic targeting is less flexible than on the free papers.

Due to the nature of the placement of the Post-it-Note adverts and the phenomenal impact it creates recall is exceptionally high.

Service

Letterbox Direct arrange the whole thing from the design of your message, the Printing of the Post-it-Notes sand the application and delivery of them.

Minimum order 20,000 is required
Prices start at £37 per 000