Inserts

Free Standing Inserts (FSI’s) leave a lasting impression on the reader, create a positive image and encourage your potential customers to take immediate action.

Why use Inserts?

One of the greatest benefits of using Free Standing Inserts is their visibility. Combining your sales message with trusted regional press creates a very powerful impact on your potential customer.

Individual ad visibility – Impact

An insert grabs the reader’s attention and therefore encourages interactivity.

Non-invasive but very powerful

Your advertising message is placed in the hands of your potential customer via a medium which they consciously invited; the paid-for newspaper. When a reader opens the newspaper, the insert falls into their lap.

Consumers prefer to go through inserts at their own pace.

Trusted Medium

Regional press is a trusted medium. “Consumers see it as an integral part of their community, the community in which they spend the vast majority of their disposable income”.

Consumers actively seek information in regional press and it is the most frequently acted-upon of all media. ( Consumers’ ChoiceV)

Supports long-term branding

Repetition is key. Readers will become familiar with your products and services which will lend valuable credibility to your business.

Controllable in terms of timing and publication

Newspaper inserts enable you to target your sales message to specific geographic markets on specific days.

Direct Response clients can also highlight geographical ‘hot spots’ for insertion which will maximise its’ effectiveness.

Creativity

Inserts provide design flexibility with colour, sizes and high quality images. They vary from a response card to multiple-pages which makes this one of the most creative forms of advertising.

High retention value

Your FSI can be kept as a source of reference by your potential customers. With the right design and message the potential is without limit.

Elicits immediate response

You need to actively market your business for your potential customers to actively seek it.

Cost-effective communication

Inserts are ideal for longer and detailed messages where multiple pages are required to convey your important information to the reader.

JP Letterbox Direct Paid for Newspaper Titles and Print Runs with Insertion Opportunities

Title	Quantity
Ashfield Chad	15000
Batley News, Birstall News, Heckmondwike Herald and Spenborough Guardian	19000
Berwick Advertiser (Thurs)	9000
Berwickshire News (Thurs)	6700
Bridlington Free Press	16300
Burnley Express (Fri)	21000
Burnley Express (Tues)	15000
Chorley Guardian (Weds)	17000
Clitheroe Adv (Thurs)	11000
Derbyshire Times (Thurs)	48000
Dewsbury Reporter (Fri)	14000
Dinnington Guardian	3000
Driffield Free Post	5300
Driffield Times (Wed)	6000
Edinburgh Evening News - Monday	66000
Edinburgh Evening News - Tuesday	65000
Edinburgh Evening News - Wednesday	64000
Edinburgh Evening News - Thursday	67000
Edinburgh Evening News - Friday	61000
Filey & Hunmamby Mercury (Wed)	3200
Halifax Courier - Monday	25000
Halifax Courier - Tuesday	24000
Halifax Courier - Wednesday	27000
Halifax Courier - Thursday (inc Todmorden
News/Hebden Bridge Times and Brighouse Echo)	42000
Halifax Courier - Friday	30000
Halifax Courier - Saturday	23000
Harrogate Advertiser (Fri)	41000
Lancaster Guardian (Fri)	20000
Lytham St Annes (Thurs)	12000
Malton & Pickering Mercury (Wed)	4000
Mansfield Chad	40000
Morecambe Visitor (Wed)	15000
Morley Observer (Wed)	6000
Nelson Leader/Colne Times (Fri)	18000
Pocklington Post	5200
Pontefract & Castleford Express (Thurs)	28000
Scarborough Evening News - Mon	18000
Scarborough Evening News - Tues	17000
Scarborough Evening News - Wed	17000
Scarborough Evening News - Fri	17000
Scarborough Evening News - Sat	15000
Scotland on Sunday	95000
Sheffield Telegraph (Fri)	29000
The Sheffield Star - Mon	56000
The Sheffield Star - Tues	62000
The Sheffield Star - Wed	54000
The Sheffield Star - Sat	53000
Southern Reporter (Thurs)	21500
Spectrum Magazine - Sun	95000
The Scotsman Magazine - Sat	84000
The Scotsman - Mon	65000
The Scotsman - Tues	65000
The Scotsman - Wed	65000
The Scotsman - Thurs	70000
The Scotsman - Fri	75000
The Scotsman - Sat	84000
Wakefield Express - Thurs	37000
Whitby Gazette (Tues)	7500
Whitby Gazette (Fri)	14200
Yorks Eve Post - Mon	67000
Yorks Eve Post - Tues	65000
Yorks Eve Post - Wed	67000
Yorks Eve Post - Thurs	83000
Yorks Eve Post - Fri	72000
Yorks Post - Mon	56000
Yorks Post - Tues	54000
Yorks Post - Wed	58000
Yorks Post - Thurs	61000
Yorks Post - Fri	55000
Yorks Post - Sat	103000
Yorkshire Sport	20000