letterbox direct
part of the johnston press group
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Letterbox Direct offer a wide range of products and services giving you the flexibility to chose a tailor made distribution and/or print facility to suit your needs.

Inserts

Free Standing Inserts (FSI’s) leave a lasting impression on the reader, create a positive image and encourage your potential customers to take immediate action.

Why use Inserts?

sure advertOne of the greatest benefits of using Free Standing Inserts is their visibility. Combining your sales message with trusted regional press creates a very powerful impact on your potential customer.

Individual ad visibility – Impact

An insert grabs the reader’s attention and therefore encourages interactivity.

Non-invasive but very powerful

Your advertising message is placed in the hands of your potential customer via a medium which they consciously invited; the paid-for newspaper. When a reader opens the newspaper, the insert falls into their lap.

Consumers prefer to go through inserts at their own pace.

Trusted Medium

Regional press is a trusted medium. “Consumers see it as an integral part of their community, the community in which they spend the vast majority of their disposable income”.

Consumers actively seek information in regional press and it is the most frequently acted-upon of all media. ( Consumers’ ChoiceV)

sure advertSupports long-term branding

Repetition is key. Readers will become familiar with your products and services which will lend valuable credibility to your business.

Controllable in terms of timing and publication

Newspaper inserts enable you to target your sales message to specific geographic markets on specific days.

Direct Response clients can also highlight geographical ‘hot spots’ for insertion which will maximise its’ effectiveness.

Creativity

Inserts provide design flexibility with colour, sizes and high quality images. They vary from a response card to multiple-pages which makes this one of the most creative forms of advertising.

High retention value

Your FSI can be kept as a source of reference by your potential customers. With the right design and message the potential is without limit.

Elicits immediate response

You need to actively market your business for your potential customers to actively seek it.

Cost-effective communication

Inserts are ideal for longer and detailed messages where multiple pages are required to convey your important information to the reader.

JP Letterbox Direct Paid for Newspaper Titles and Print Runs with Insertion Opportunities

Title

Quantity

Ashfield Chad

15000

Batley News, Birstall News, Heckmondwike
Herald and Spenborough Guardian
19000

Berwick Advertiser (Thurs)

9000

Berwickshire News (Thurs)

6700

Bridlington Free Press

16300

Burnley Express (Fri)

21000

Burnley Express (Tues)

15000

Chorley Guardian (Weds)

17000

Clitheroe Adv (Thurs)

11000

Derbyshire Times (Thurs)

48000

Dewsbury Reporter (Fri)

14000

Dinnington Guardian

3000

Driffield Free Post

5300

Driffield Times (Wed)

6000

Edinburgh Evening News - Monday

66000

Edinburgh Evening News - Tuesday

65000

Edinburgh Evening News - Wednesday

64000

Edinburgh Evening News - Thursday

67000

Edinburgh Evening News - Friday

61000

Filey & Hunmamby Mercury (Wed)

3200

Halifax Courier - Monday

25000

Halifax Courier - Tuesday

24000

Halifax Courier - Wednesday

27000

Halifax Courier - Thursday (inc Todmorden

 

News/Hebden Bridge Times and Brighouse Echo)

42000

Halifax Courier - Friday

30000

Halifax Courier - Saturday

23000

Harrogate Advertiser (Fri)

41000

Lancaster Guardian (Fri)

20000

Lytham St Annes (Thurs)

12000

Malton & Pickering Mercury (Wed)

4000

Mansfield Chad

40000

Morecambe Visitor (Wed)

15000

Morley Observer (Wed)

6000

Nelson Leader/Colne Times (Fri)

18000

Pocklington Post

5200

Pontefract & Castleford Express (Thurs)

28000

Scarborough Evening News - Mon

18000

Scarborough Evening News - Tues

17000

Scarborough Evening News - Wed

17000

Scarborough Evening News - Fri

17000

Scarborough Evening News - Sat

15000

Scotland on Sunday

95000

Sheffield Telegraph (Fri)

29000

The Sheffield Star - Mon

56000

The Sheffield Star - Tues

62000

The Sheffield Star - Wed

54000

The Sheffield Star - Sat

53000

Southern Reporter (Thurs)

21500

Spectrum Magazine - Sun

95000

The Scotsman Magazine - Sat

84000

The Scotsman - Mon

65000

The Scotsman - Tues

65000

The Scotsman - Wed

65000

The Scotsman - Thurs

70000

The Scotsman - Fri

75000

The Scotsman - Sat

84000

Wakefield Express - Thurs

37000

Whitby Gazette (Tues)

7500

Whitby Gazette (Fri)

14200

Yorks Eve Post - Mon

67000

Yorks Eve Post - Tues

65000

Yorks Eve Post - Wed

67000

Yorks Eve Post - Thurs

83000

Yorks Eve Post - Fri

72000

Yorks Post - Mon

56000

Yorks Post - Tues

54000

Yorks Post - Wed

58000

Yorks Post - Thurs

61000

Yorks Post - Fri

55000

Yorks Post - Sat

103000

Yorkshire Sport

20000

 

Inserts

Letterbox Direct have always been at the forefront of creating additional opportunities for both our advertisers and readers. The high standard of the groups portfolio of paid for titles can now accept pre-inserted products, that stand alone within the newspaper.
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Newspaper Distribution

Working on behalf of our regional publishers, we deliver in excess of 2.2 million free newspapers and magazines each week, door to door, throughout the North of England.
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Targeting

An alternative to blanket distribution of an area is to select sections of the population more likely to respond to an offer than others.
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Post It's

Letterbox Direct pioneered one of the most innovative concepts in the regional press by offering customers a fantastic new solution in direct marketing.
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