Door Drop Marketing

What is Door Drop Marketing?

Anything that comes through the letterbox in some form of advertising. This could be leaflets, brochures, coupons or even free product samples that people will use in the comfort of their own home.

Whatever it is the leaflet can be as long or short as you desire with the exact information that you want. If the message on the front is bright and clear to attract the attention then the recipient will read on.

People can target exactly who they want to see the advertising by choosing the area and categories of housing. (Targeting).

Who uses Door Drop Marketing?

Quite simply anyone and everyone. Retail companies and major grocery stores , Financial and Mail Order companies, Government and Local Authorities and Charities to name just a few.

They can advertise any special offers or events, build up new product launches or advertise general information such as a new store opening with the opening times.

The majority of people will at least pick up and glance through what has been pushed through their letterbox.

If what is being advertised is of interest then they have all the information they need and the campaign has worked.

People may be interested in something which they don’t realise until it is in front of them. Seeing special offers that will save them money on something they buy anyway does work.

The percentage of people that throw things away without even looking is only 15% so this form of advertising is highly effective.

Shared Distribution

This method of distribution is the most popular and cost effective means of getting your message through the letterbox. The item is delivered with the local free newspaper, a reliable and regular delivery network. The fact that local newspapers are the most trusted information sources available to the public means that your message will always be received. The majority of free newspapers are delivered on Wednesday, Thursday or Friday ensuring that the timing of your campaign can be extremely precise. Our commitment to quality is highlighted by the fact that we use VFD (Verified Free Distribution) audited titles only, bringing you quality distribution at a cost effective price. See free newspapers for the titles we deliver.

Solus Distribution

Solus distribution means that a single item is delivered at one time. This is useful for unusual sized or shaped items and particularly large or heavy items or those with very specific targeting requirements. One of the major benefits and uses of this delivery mechanism is that solus deliveries can cover areas that are not covered by free newspapers i.e. Rural villages. Solus distribution can be achieved using the free delivery network and your item is distributed on a day separate to that of the newspaper. This gives you all the benefit of the premier delivery network combined with the extra impact that solus offers.